Job Description

Job Description

Job Description

Position:

Social Media Manager

Date:

July 2022

Hotel:

Hilton Melbourne Oceanfront Hotel

Department:

Sales & Catering

Reports to:

Director of Digital & Social Marketing

JOB SUMMARY

The Social Media Manager is responsible for developing creative, timely and appropriate messaging and marketing communication across multiple social media websites and social marketing tools & programs. This individual will focus on creating communication and social marketing plans for widespread awareness and dissemination of hotel projects and activities. This individual will recommend and utilize multimedia platforms and coordinate social media activities across said platforms. This individual will take the lead in developing a social media presence for the organization(s) as assigned. This position will work in coordination with hotel Managers to develop project specific communications and responses, e.g., blogs, posts, tweets, and will oversee the digital media monitoring systems, including social media tracking and analytics reports, to inform digital communications strategy. This individual will assist with the development of project marketing materials including projects, event announcements, advertisements and other general material or marketing collateral.

ESSENTIAL JOB FUNCTIONS

This description is a summary of primary responsibilities and qualifications. The job description is not intended to include all duties or qualifications that may be required now or in the future. The Hotel operates 24 hours a day and 7 days a week, so operational demands require variations in shift days, starting times, and hours worked in a week.

• Research audience preferences and discover current trends; keep abreast of the latest social media best practices and technologies.
• Create suitable and engaging text, image, and video content.
• Measure web traffic and monitor search engine optimization.
• Train co-workers to use social media in an appropriate, cohesive, and beneficial way.
• Facilitate online conversations with users and respond to queries.
• Report on online reviews and feedback from users.
• Develop an optimal posting schedule, considering web traffic and engagement metrics.
• Oversee social media accounts’ layout.
• Suggest new ways to attract prospective users, followers and increase engagement.
• Regular and reliable attendance.

Guest Satisfaction

• Sets a positive example for guest relations.
• Reviews Guest Service Results with leaders.
• Creates guest promotions to match marketing trends.

KNOWLEDGE, SKILLS & ABILITIES The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Advanced knowledge of social media platforms including Meta (Facebook/Instagram)Twitter, Snapchat, TikTok and other systems.
• Understanding of Social Media audience analytic tools with an ability to review and translate into viable recommendations
• Strong understanding of social media platforms and trends and a proven track record of scaling those platforms.
• Expertise in graphic design, digital photography and videography with an emphasis on social marketing
• Ability to provide counsel on digital communications strategies with confidence and ease.
• Excellent verbal, written, and interpersonal communication skills.
• Strong organizational skills, including multitasking and time-management.
• Demonstrated experience working collaboratively with cross-functional teams.
• Expertise creating and implementing social marketing plans, including writing effectively for social media.

Ability to multi-task and excel in a rapidly changing environment

• At least 2 or more years of experience in social content marketing
• 1 or more years of experience in the hospitality industry
  • Proven track record of a consistent ability to provide quality service

• Excellent verbal and written English communication skills
• Ability and willingness to acquire knowledge about each managed hotel as well as Hilton, Marriott and Hyatt policies and procedures
• Knowledge in communications and social media platforms
• Sprinklr experience a plus
• Willingness to learn Sprinklr is required
• Canva, Photoshop experience
• Digital design experience
• Microsoft Office experience
• Some travel is required to visit hotels for content capture missions

PHYSICAL DEMANDS

Frequent walking, standing, sitting, listening, verbal and written communication skills. Lifting, pushing and pulling of objects weighing up to ten (10) pounds.

ACKNOWLEDGEMENT

(Employee Name) _________________________________ certify that I fully understand the essential parts of the job for the _______________________________________ (Position).

Name:___________________________________ Signature: __________________________________ Date: ________________.

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