Company: Qualcomm Technologies, Inc. Job Area: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing General Summary: The Developer Marketing team is seeking an experienced Marketing Manager who is enthusiastic about building B2B digital marketing and go-to-market initiatives that inspire new developers to discover and adopt Qualcomm Industrial and Embedded IoT technologies. Qualcomm Developer Marketing's goal is to win the hearts and minds of developers around the world by providing innovative technical education, tools, resources and inspiration to enable developer success and innovation. As we expand our reach, the right candidate will be responsible for designing and executing effective marketing strategies and digital marketing programs targeting the IoT developer persona. You will join a fast-paced team responsible for the product marketing of hardware and software systems including leading on-device AI technology and connectivity chips that power advanced embedded systems and AI applications on the edge. You will work closely with Product Management, Product Marketing, Developer Relations, Marketing, and Engineering to ensure the cohesive, user-centric approach to promoting Qualcomm IoT products and developer tools. You are a highly organized, data-driven strategist, who can operate at a tactical level while maintaining the ability to think big in building marketing initiatives that will delight developers. Does this sound like you? If so, the Qualcomm Developer Marketing team is hiring! Key Responsibilities: Drive digital marketing and GTM strategy and execution that results in actionable insights and meets business objectives. Grow the Qualcomm IoT developer audience, working cross-functionally to deliver marketing initiatives grounded in the developer journey framework, user insights, business goals, and market dynamics. Plan and support launch of new IoT products and solutions including developer audience messaging, content marketing, and digital tactics to scale adoption. Collaborate with cross-functional and broader marketing teams to develop effective messaging and GTM strategies. Balance creative and analytic thinking, putting forth best-in-class execution within a measurable and data-driven framework. Develop, track, and report on KPI performance to stakeholders and Qualcomm leadership team to drive data-informed decisions. Continuously optimize digital campaigns based on performance data and industry trends. This is an office-based position in San Diego, CA. Minimum Qualifications: Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience. OR Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience. OR High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience. *Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience. Preferred Qualifications: 5+ years of digital marketing, product marketing, or strategy experience with content/software, edge or cloud technologies and a demonstrated interest in fast changing, leading technologies. 3+ years of end-to-end B2B campaign ownership. Experience using data and insights to inform product and GTM strategy. Ability to work in a cross-functional capacity within a fast-paced, changing environment across functions (e.g., creative teams, legal, marketing, partnerships, BU). Initiative-taker who can identify gaps and balance multiple priorities. Strong written and communication skills. Experience creating go-to-market assets and campaign collateral including customer success stories, solution briefs, web pages, blogs, etc. and are comfortable defining success metrics. Interest and understanding of IoT, embedded systems, and edge computing. Familiarity with Adobe AEM, Workfront, Figma, Marketo, Salesforce/CRM platforms. Experience with Martech tools: Qualtrics, Adobe analytics, SEO (e.g., BrightEdge), Search content marketing (SCM), webinar tools (e.g., ON24). Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. #J-18808-Ljbffr Qualcomm
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