Job Description

WPP Unite

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

ABOUT THE ROLE:

The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results.

The Associate Director leads a mid-to-large size team. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. This is for a more performance driven brand thus any DTC, performance analytics, and retail experience is extremely preferred.

YOUR IMPACT:

Primary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies:

1. Build and mentor a team of analysts on the performance/in-app space
2. Proficient with primary buying and ad-serving tools (Prisma, Sizmek, etc)
3. Manage internal (Mindshare) and external client relationships to guide the Business Intelligence engagements
4. Design and manage research projects (Kantar Millward Brown, Upwave)
5. Evaluate vendors, technologies and new advertising opportunities
6. Train staff on syndicated and proprietary research tools and systems, manage day to day questions
7. Mastery of proprietary Mindshare tools and systems (primarily econometric focused)
8. Lead advanced analytic requests alongside modeling team, support strategic vision of client
9. Manage relationships with clients
10. Lead the team in developing long-term Measurement Roadmaps, bespoke to client (mainly mass media focused)
11. Supervise creation and execution of campaign-specific measurement frameworks

YOUR QUALIFICATIONS:

1. Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred
2. Minimum of four to five years’ experience preferred
3. Experience managing a team; experience in the CPG as well as performance/DTC space
4. Strong analytic and problem-solving skills
5. Excellent written, oral, and presentation communication abilities
6. Ability to foster collaborative relationships with other cross-functional teams
7. Ability to manage and prioritize competing projects and deliverables
8. Experience with a variety of the following tools and platforms preferred:
   • Data Visualization – Tableau
   • Web Analytics - Google Analytics, Adobe Analytics
   • AdServers – Sizmek
   • Syndicated Measurement: comScore, Nielsen
   • Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata
   • Familiarity with SQL, R, Python a PLUS

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